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What is Search Engine Marketing (SEM)? 

SEM specifically stands for search engine marketing. This used to be an umbrella term that encompassed all search engine related tactics such as SEO (search engine optimization). However, in recent years it's evolved to only include paid search. You can go about paid search in a number of different ways, including:

  • PPC (pay-per-click)
  • Paid search ads
  • Paid advertising

These all involve paying companies such as Bing, Google, and Yahoo to rank higher on their search results pages, or to appear as a banner ad on the websites they link to.

SEM allows you to specifically target your desired audience for your business. A growing percentage of shoppers today use search engines for all services and products they need. A healthy SEM presence can grant your business a ton of brand exposure in a very cost-effective way! Not only that, but SEM services are especially on the rise in Singapore!
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Increase Your Traffic

Get more qualified visitors to your website. More qualified traffic means more leads, more customers and more sales.
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Generat e Leads

Build a long-term lead generation solution by showing up online when customers are looking to buy.
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Stay in Control

Be found easily when potential customers are online and be positioned as the authority in your industry.
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Secure Your Business

Get setup for long-term success with a consistent flow of traffic that doesn’t require a monthly advertising budget.
  • What is the difference between SEO & SEM Services?

    As previously mentioned, the term SEM used to encompass SEO. Now, though, SEO is its own thing, and SEM refers only to paid search.


    SEO, or search engine optimization, differs in that you don't pay a search engine to rank you higher. Instead, you use a variety of different strategies to organically raise your website higher in the rankings.


    Search engines use keywords to track and target what people search for. The popularity of certain keywords will cause websites containing them to rank higher. This is one of the core strategies of SEO.


    For example, if the keyword 'SEM Singapore' is getting a ton of hits, businesses that have 'SEM Singapore' appearing in their copy will rank high in the results. However, the more competition there is on a keyword, the harder it is to rank for it.


    In addition to keyword research, SEO involves link building and improving the content and function of the website. A good chunk of SEO is dedicated to ensuring you have a well-designed website that loads and responds quickly.


    Basically, SEM involves paying search engines a fee to display your ads high in the ranks. SEO involves employing tactics and strategies on your own to rank higher without having to pay.


  • What is Google PPC Advertising and Google Adwords ?

    You may have heard Google PPC being mentioned as one of the most popular SEM tools. PPC stands for pay-per-click. This method involves paying Google SEM to rank at the top of their search results for a given keyword. Each time a user clicks on your page, you pay a small fee to Google.


    Google determines the fee you pay based on your Quality Score. This is a score Google calculates based on the relevance of your ad and keywords. The higher the quality score, the lower the fee you have to pay. A normal fee is around $3.00 per click.


    The small fee is worth it, however, to generate high amounts of traffic to your site. A $3.00 fee won't sting much if it converts into a $500 sale!


    Google AdWords is a platform where users can bid on keywords relevant to their business. The winning bid gets a desirable spot in the search ranking for that keyword and can use PPC for it. Basically, Google Ads is where you get the keywords for Google PPC

  • How much does a Singapore SEM Agency charge for Google PPC Marketing Services?

    SEM is in high demand in Singapore. This isn't surprising from a place that thrives on technology! It's also a highly effective marketing tactic that produces real results at a cost-effective rate.


    Many digital marketing agencies utilize a flat-fee pricing model for SEM services. Basic service that includes set-up, content and PPC usually run around $199 to $999 per month. This will get you up and ranking on your desired keywords, and using some basic SEO techniques.


    For more locally-focused SEM services, you can expect about $1,500 to $4,500 per month. While it's a little more pricey, they involve advanced PPC, SEO, and social media tactics, granting you more traffic in the long run.

You're only 3 Steps away to getting Higher Rankings, More Traffic & More Leads

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Schedule A Call With Us

Schedule a call with us today & take your first step towards getting better results online. Expect to have talk with our specialist ready to create a plan for you.
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Consult & Strategize

Our consultant will map out a roadmap for you to reach your goals based on your problems.We will only offer you solutions you need.
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Implement Your New Marketing Plan

Implement the changes custom to your business. We don't believe in a cookie cutter approach.
Every business is unique, so should your marketing.
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